We share our planet with other life forms, and we must protect them all. Most of the petroleum-based detergents contain harmful elements that can cause havoc to marine life as these are flushed into our environment by our washing machines.
What we consider to be an eco-friendly detergent should satisfy at least the following criteria:
Free of added dyes
Free of chlorine bleach
Hypoallergenic, certified by independent dermatologists
Vegan: no animal-based ingredients or testing on animals